The Afily Blog

Real writing on AI, SEO, and GEO

Methodology, case study breakdowns, and honest takes from the team actually doing the work, not generic marketing filler.

Company

Why We Build What We Recommend

The strategy-execution split is where most consulting engagements quietly fail. A short case for why the same team should do both.

Ishaan · August 14, 2026 · 4 min read

SEO & GEO

Google Rankings vs. AI Citations: Two Different Games

Ranking #1 on Google and getting cited by ChatGPT reward different things. Here's what each channel actually looks for, concretely.

Ishaan · July 25, 2026 · 6 min read

Case Study

What We Actually Changed on optimabags.com (A Technical Breakdown)

A more technical look at the Optima Bags case study: the specific structural, content, and schema changes behind the 5.6x clicks and 5.1x impressions increase.

Pranjal Kukreja · July 2, 2026 · 8 min read

AI Consulting

The Audit-First Case Against Most AI Consulting Pitches

Why do so many businesses end up with an AI stack nobody uses? Because the sales process rewards the biggest package, not the smallest one that actually solves the problem.

Ishaan · June 18, 2026 · 6 min read

SEO & GEO

What GEO Actually Means (and Why Most "AI SEO" Advice Is Wrong)

Generative Engine Optimization gets used as a buzzword for "SEO but for ChatGPT." The actual mechanics are more specific than that, and most of the advice floating around skips them.

Pranjal Kukreja · May 12, 2026 · 7 min read