Wholesale tote bags
Canvas, cotton, jute and non-woven totes manufactured factory-direct, from 250-piece event runs to container-scale retail programs.
See custom manufacturing →Case study · Manufacturing · B2B ecommerce
A 30-year-old bag factory, rebuilt for the AI search era.
Optima Bags has manufactured bags in Delhi since 1995. Afily built and operates its entire digital system: the storefront, the ERP, the content engine, and the AI visibility layer that now brings it US and EU buyers directly from ChatGPT.
The client
Optima Bags is a second-generation, family-run factory in Delhi NCR making bags and soft goods since 1995, with ISO 9001, ISO 14001, ISO 45001 and SEDEX 4P certifications. It sells factory-direct to brands, churches, startups and event teams across the United States, Europe and India. Four product lines carry the business:
Custom mugs & drinkware
Ceramic mugs, enamel cups and stainless bottles branded for offices, cafes and events, produced alongside the soft goods lines.
See corporate gifting →Notebooks & journals
Embossed and printed notebooks, diaries and journals. A recent 125-piece embossed run shipped to a San Diego church in 16 days, door delivered.
See gifting options →Welcome kits & event merch
Complete kits assembled in one factory: bag, notebook, mug and inserts, packed per attendee for conferences and onboarding.
Browse the catalog →What we built
Most factories buy marketing in pieces. Optima got one connected system, built in the order a real operation needs it:
STOREFRONT
Shopify storefront and catalog
A factory-direct storefront with digital mockups before payment, structured product data, and buyer-facing pages for manufacturing, gifting and tech pack services.
ERP
Custom ERP on Node and MongoDB
Purchasing worklists, vendor management across 96 suppliers, lot tracking and PO imports, built in-house instead of forcing a factory into off-the-shelf software.
CONTENT
A content engine, not a content calendar
An automated pipeline drafting from a 357-topic pool aimed at real buyer questions: costs, MOQs, materials, import duty math for US buyers.
AI SEARCH
AI visibility as a channel
Schema, llms.txt, entity-consistent profiles and third-party citations, engineered so ChatGPT, Copilot and Gemini can find, read and recommend the factory.
OPS
Automation where it pays
WhatsApp task automation for factory staff, daily summaries, and AI-assisted quoting that turns an enquiry into a mockup the same day.
Measured results, not vanity metrics
4,987
AI citations recorded across assistants (Bing report)
202
buyer-focused articles live on the storefront blog
+221
organic visits added in the latest period (Ahrefs)
83
press placements quoting the founder
A US church found the factory through an AI assistant, messaged on a Monday, approved a digital mockup the same day, and had 125 embossed notebooks delivered to San Diego, customs included, at $9 a unit. No ad spend touched that order.
Disclosure: Optima Bags is a partner business of the Afily team. We build and operate its digital systems end to end, which is exactly why we publish its numbers openly.
Want this system for your business?
The same stack works for any manufacturer or B2B brand: storefront, content engine, AI visibility, and the operations plumbing underneath.