Afily
Home/SEO & GEO

SEO & GEO

Built for how people search now, Google and AI both.

Afily runs the classic SEO fundamentals and the GEO work AI-era search now requires, as one connected system.

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The Shift

Search now runs through two channels

Traditional rankings still matter, but a growing share of buyer questions get answered directly by ChatGPT, Perplexity, and Google AI Overviews before a user ever clicks a blue link. Each channel needs its own technical work, structured data and crawlability for GEO, content and authority for classic SEO, and most sites only do one of the two.

How We Think About This

01

The Problem

Most sites only fight for Google

SEO work stops at rankings, while a growing share of buyer questions get answered directly inside AI tools instead.

02

The Impact

Invisible where buyers now ask

A site can rank fine and still never get mentioned when someone asks ChatGPT or Perplexity for a recommendation.

03

The Solution

One system for both channels

Technical SEO, content, and GEO structuring (schema, llms.txt, entity clarity) run together, not as separate projects.

Real results, our own client

5.6x clicks, 5.1x impressions

Google Search Console data for optimabags.com, before and after Auto Blog started running consistent SEO-driven content plus GEO structuring on the site.

Clicks before

903

Clicks now

5,080 (5.6x)

Impressions before

117,000

Impressions now

602,000 (5.1x)

Solid dots mark the two verified Google Search Console totals (Prior 3 months vs. Most recent 3 months) for Optima Bags. The line between them is an illustrative trend, not a month-by-month export.

This is a real, dated case study, not a hypothetical. Read the full breakdown in the Optima Bags case study →

The Product Behind It

How Auto Blog fits in

We built our own Shopify app, Auto Blog, to run this exact strategy for merchants: consistent SEO-driven content plus GEO structuring, on autopilot. The numbers above are Auto Blog's own results running on a real store we operate, not a demo.

Auto Blog is listed on the Shopify App Store — link coming soon.

What We Do

What we actually do

Technical SEO audit

Crawlability, indexing, site speed, and structural issues fixed before anything else.

  • Core Web Vitals & page speed
  • Crawl budget & indexation
  • Mobile usability
  • Site architecture & internal linking

Content strategy

Keyword and topic mapping tied to real buyer intent, not volume for its own sake.

  • Keyword & topic clustering
  • Search intent mapping
  • Content gap analysis vs. competitors
  • Editorial calendar

Schema & structured data

Machine-readable markup that helps both search engines and AI models parse your pages correctly.

  • Product, Article & FAQ schema
  • Organization & entity markup
  • Rich result validation
  • Ongoing schema maintenance

llms.txt & AI crawler setup

Configuration so GPTBot, ClaudeBot, PerplexityBot and others can access, read, and cite your content.

  • llms.txt implementation
  • AI crawler access audit
  • Passage-level content structuring
  • Citation tracking

Ongoing content via Auto Blog

Consistent, SEO-driven blog output run through our own Shopify app, or manual content ops for non-Shopify sites.

  • Topic-pool driven publishing
  • Auto-publish or human-review workflow
  • Performance tracking per article
  • Manual content ops for non-Shopify sites

Backlink & authority building

Earned links and citations that compound the technical and content work over time.

  • Digital PR & outreach
  • Third-party citation building
  • Competitor backlink gap analysis
  • Link quality auditing

How It Runs

What the first few months look like

Weeks 1-2

Technical audit

Full crawl, Search Console review, and a prioritized fix list ranked by impact.

Weeks 3-4

Strategy & schema

Keyword/topic map built, schema and llms.txt implemented, content calendar set.

Month 2+

Content & authority

Consistent publishing begins, backlink outreach starts, rankings tracked weekly.

Ongoing

Report & adjust

Monthly reporting on rankings, clicks, impressions, and AI citations, with the plan adjusted to what's working.

What Clients Say

From businesses we've worked with

“Add a real client quote here — what changed for them, in their words.”

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[Client Name]

[Role, Company]

“Add a real client quote here — what changed for them, in their words.”

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[Client Name]

[Role, Company]

“Add a real client quote here — what changed for them, in their words.”

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[Client Name]

[Role, Company]

FAQ

Common questions

Get found on Google and cited by AI

Request an SEO/GEO audit and see exactly where your site stands on both channels.

Request an SEO/GEO Audit