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What We Actually Changed to Grow One Client's Search Clicks 5.6x
Pranjal Kukreja · October 6, 2026 · 3 min read
What We Actually Changed to Grow One Client's Search Clicks 5.6x
Afily drove a 5.6x growth in search clicks for Optima Bags by optimizing technical structures and integrated SEO & GEO strategies. This involved specific technical changes and strategic system integration.
Table of Contents
- Introduction
- Optima Bags Case Study
- Technical Improvements
- SEO and GEO Integration
- Common Mistakes
- Actionable Steps You Can Take
- Frequently Asked Questions
Introduction
Growing search clicks significantly involves a combination of technical improvements and strategic execution. For Optima Bags, Afily implemented precise structural changes that integrated SEO and GEO into a single, efficient system. This case study reveals the steps and decisions that led to impressive growth.
Optima Bags Case Study
Optima Bags, a factory-direct manufacturer of bags, sought to enhance its online presence without increased advertising spend. By employing Afily's integrated strategies and auditing methods, they experienced substantial growth in search visibility, particularly a 5.6x increase in clicks and a 5.1x rise in impressions.
Technical Improvements
Key to success was restructuring the website for enhanced crawlability and data clarity. Improvements included upgrading site schema, ensuring accurate passage-level structure, and optimizing llms.txt for AI crawler access.
Technical Enhancements Comparison
| Technical Aspect | Before Optimization | After Optimization |
|---|---|---|
| Crawlability | Poor, leading to low indexation | Enhanced, allowing better indexation |
| Schema Accuracy | Minimal implementation | Comprehensive use of structured data |
| Passage-Level Structure | Fragmented and unclear | Clear and logically structured |
SEO and GEO Integration
By integrating SEO & GEO as a single system, we ensured consistent messaging and efficiency across different locational and search contexts. This strategic integration helped leverage local search algorithms and improve entity consistency, directly impacting search performance.
Common Mistakes
- Disjointed implementation of SEO and GEO strategies, leading to budget competition.
- Overlooking technical debt in crawlability and structured data.
- Failing to update or correctly implement llms.txt for AI and search engine crawlers.
Actionable Steps You Can Take
For business owners looking to emulate Optima Bags' success, begin with a comprehensive audit of your site's technical framework. Ensure accurate structured data is implemented, use appropriate passage-level structuring, and configure llms.txt correctly. Address any technical barriers to improve AI visibility. For a professional audit, book a free audit with Afily.
Frequently Asked Questions
What changes were the most effective for Optima Bags?
Optima Bags saw the most impact from improving crawlability and schema accuracy, which enhanced search indexation and AI visibility.
How does SEO & GEO integration improve search performance?
SEO & GEO integration ensures consistent strategic focus and leverages both local and global search improvements, reducing budget competition.
Is a technical audit necessary for improving search clicks?
Yes, a technical audit identifies critical issues affecting search visibility, like crawlability and structured data errors, fundamental for improvement.
Can I perform these optimizations myself?
While some optimizations can be self-executed, professional expertise is advised for a thorough audit and integration of sophisticated SEO & GEO systems.
Why does my business need an llms.txt file?
An llms.txt file guides AI crawlers effectively, ensuring your content is accurately indexed by search engines and AI models.
Expert Insight from Afily: By maintaining strategic coherence across AI, SEO, and web development, Afily ensures each tech and marketing move reinforces the others, maximizing impact without inefficiencies or overlap.
Explore our detailed case study on Optima Bags to learn more about the impactful strategies employed.
Written by the Afily team — strategy and execution, one team.