Local SEO

Show up when someone searches "near me."

Google Business Profile, citations, reviews, and location content, kept accurate and current instead of set up once and forgotten.

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How We Think About This

The Problem

Google Business Profile set up once, then abandoned

Most local listings get created and never touched again: no fresh photos, no posts, no Q&A management.

The Impact

Lost to competitors who stay current

Inconsistent NAP data and a stale profile quietly bleed local trust signals and rankings to whoever kept theirs updated.

The Solution

Ongoing profile, citation, and review management

Kept accurate and current on a schedule, not set up once and left to decay.

What's Included

What's included

Google Business Profile optimization

Category selection, service areas, photos, posts, and Q&A management, kept current instead of set up once and abandoned.

Local citation consistency

Name, address, and phone number matching exactly across every directory and listing, since inconsistency is one of the fastest ways to lose local trust signals.

Location-specific content

Pages built around what a customer in a specific area is actually searching for, not a copy-pasted template with the city name swapped in.

Review strategy

A system for earning and responding to reviews, since review volume and recency are among the strongest local ranking signals.

Local AI visibility

The same local business facts structured so AI assistants answering 'best [service] near me' style questions can find and trust them.

Real client, real numbers

5.6x clicks · 5.1x impressions

Google Search Console data for optimabags.com, before and after Afily's SEO/GEO work went live. This is the one client whose numbers we can show you in full.

Read the case study →