Generative Engine SEO

Get cited inside the answer, not just ranked below it.

Generative Engine Optimization is the technical work that makes your content legible, trustworthy, and citable to ChatGPT, Perplexity, Claude, and Google AI Overviews.

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How We Think About This

The Problem

Sites are built only for Google's crawler

Most content is structured for a ranking algorithm, not for how AI assistants actually retrieve and synthesize answers.

The Impact

Invisible to a growing share of questions

That content never gets read or cited when someone asks ChatGPT, Perplexity, or Gemini directly instead of typing a search query.

The Solution

Structure content for retrieval, not just ranking

llms.txt, entity consistency, passage-level clarity, and structured data, so models can find, trust, and cite you.

What This Is

A different retrieval system, different rules

Search engines rank pages. Generative engines retrieve passages, synthesize an answer, and sometimes cite the source. That means the unit of optimization shifts from "the page" to "the passage," and the trust signals shift from backlinks alone to entity consistency, structured data, and machine-readable access. Most sites are built for the first system and invisible to the second.

What's Included

What's included

AI crawler access audit

Confirming GPTBot, ClaudeBot, PerplexityBot, and Google-Extended can actually reach and read your pages, not blocked by robots.txt or JS rendering issues.

llms.txt implementation

The emerging standard that tells AI crawlers what your site is, what matters on it, and where to find your best content.

Passage-level structuring

LLMs retrieve and cite specific passages, not whole pages. Content gets restructured so a single paragraph can stand alone and answer a specific question.

Entity consistency

The same facts about your business, stated the same way, across your site and third-party sources, so models don't have conflicting signals about who you are.

Structured data for retrieval

Schema markup that gives models a machine-readable version of your content to pull from, alongside the human-readable version.

Citation tracking

Monitoring whether and how AI assistants are actually referencing your content, so we know if the work is landing.

Real client, real numbers

5.6x clicks · 5.1x impressions

Google Search Console data for optimabags.com, before and after Afily's SEO/GEO work went live. This is the one client whose numbers we can show you in full.

Read the case study →